8 Ways Inbound Targeted Campaigns Can Boost Your Conversion Rates

The primary difference between a website that does not perform well and one that is effective and is sales-focused, is the ability it has to turn an anonymous website visitor into a qualified sales lead. When it comes to conversion…

How To Target Visitors Based On Their Referrer

When attracting visitors and potential clients, you need to think about your target market’s needs on a focused and detailed level. The main purpose is to ensure that each segment will receive its own targeted campaign . Many websites reach…

Exciting New Features

Dear friends and customers, We are excited to update you on some of the things we’ve been working on in the past few months, and are already available here. Some Of The Exciting New Features: Campaign To Get Likes To…

Mobile Conversion Rates VS Desktop – Why, What & How

Are your mobile users converting good enough? This information is critical for every website owner to monitor. There was a time when all website user statistics could be tracked based on visitors from one source. With the dependence on mobile…

How To Identify Days with Highest Conversion Rates

Why you must know which day of the week has the highest conversion rate and how to leverage the data to optimize your website conversion rates. Importance of conversion rate patterns It is critical to incorporate tools that break down…

How To Apply Smart Filter When Analyzing Graphs

When you’re analyzing a graph with many cohorts, such as conversion of a certain goal by referrer, you will get many values. It is hard to identify the meaningful values as there can be many referrers that brought only few…

Website Visitor Conversion Rate Definition

Website Conversion Rates, SEO and Website Optimization have become overwhelming for many business owners. The pressure to attract traffic and unique visitors weighs on the minds of many, but website traffic alone is not enough. Companies are incorporating conversion strategies…

How To Find Conversion Rate of Specific Segments

When analyzing a goal it is important to understand the conversion rate of specific visitor segments or cohorts. For example: 14% of visitors who were referred by ‘Bing’ achieved goal ‘signup’. This means that ‘Bing’ has conversion rate of 14%.…

How To Create A Targeted Campaign Using Popups

Creating a campaign that lets you target a specific visitor segment, while they are still in your website is very simple using Zoom Analytics popup campaigns. Following is  short tutorial video explaining how to create a campaign to re-target your…

Zoom Analytics is out of private Beta

Who would have thought that during the private beta we’d track more than 60,000,000 events, generate more than 10,000 insights and activate more than 20,000 targeted campaigns? and the numbers keep going up! A few weeks ago we finished our…