How To Target Visitors Based On Their Referrer

When attracting visitors and potential clients, you need to think about your target market’s needs on a focused and detailed level. The main purpose is to ensure that each segment will receive its own targeted campaign . Many websites reach global communities with the same offers and promotions, but if you wish to narrow down your campaigns it is really important to modify your strategy between Canadians and Americans, for example, or between users coming from LinkedIn and those coming from Facebook.

Referrer Options

Targeting rules

Targeting rules

In step 2 of your campaign creation — targeting rules — you can add the “referrer” option from the many choices that appear. For the purpose of this tutorial we have selected that this campaign will appear on all pages.

Show campaign on all pages

Show campaign on all pages

When you hover over the “referrer” with your mouse, you can see that it targets visitors from other referrers, meaning other websites. When you click on the “referrer” a box with several options will appear.

Specific URLs

Suppose that you have Canadian, as well as American or European clients. You have a campaign that won’t apply to Canadians using Google.ca, but will appeal to the Google.com users.

Show campaign only to visitors coming from google.com

Show campaign only to visitors coming from google.com

You can specify in the matches section that only users that come to your site from Google.com will see your campaign. You can change it to any URL that best suits your needs. You can even use “Facebook.com” for only Facebook users. You can also add as many as you choose but remember that this option is for exact domain. In the list you will see list of exact referrers that have already brought traffic to your website.

Wider Audience

If you prefer not to limit your campaign to exact domains, you can choose keywords that referring websites will contain. Mark the ‘Contains’ checkbox and fill the string to look for in the referring domain.

Show campaign to visitors coming from any google domain

Show campaign to visitors coming from any google domain

In this example if you write “Google” then all Google users who visit your site will see your specific campaign regardless if they are using Google.com, Google.ca, Google.be, and so on. This will attract a wider Google audience rather than being tied to a fixed Google URL domain. This option is very useful for targeting visitors from websites that have several domain, such as Google (google.com, google.ca, …) and Facebook (facbook.com, m.facebook.com, …)

Preview Mode

Once you have chosen your referrer specifications, you can preview the campaign before publishing. In our example, this lead-generation pop-up will appear based on our rules.

Preview the campaign

Preview the campaign

 Editing Your Draft Campaign

If you find yourself having to log-out of your campaign for a few hours before you publish, you can easily find it again by looking under the “Drafts” section on the left-side. All work-in-progress campaigns appear in this list. Just choose the campaign and continue editing it.

Editing draft campaign

Editing draft campaign

Once you have finished your campaign and are satisfied with the preview, then all that’s left is for you to click “Publish.”

 

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