Tag Archives: actionable insights

Zoom Analytics is out of private Beta

Who would have thought that during the private beta we’d track more than 60,000,000 events, generate more than 10,000 insights and activate more than 20,000 targeted campaigns? and the numbers keep going up!

A few weeks ago we finished our 6-months private-beta.

We learned a lot from our beta customers and the product has taken a great leap forward during that period.

We think now is a good time to recap.

No Tool Had Good & Simple Conversion Analysis

The journey started more than a year and a half ago – while working on another project we couldn’t find a Web Analytics tool that gave us what we wanted – that lets us easily understand who are the visitors that interest us most. We wanted statistical information about those visitors. We had tools that showed us the exact people that converted. But we wanted a statistical overview of those good (and ‘bad’) visitors. Where do the visitors with high conversion rate come from? what do they do on the website before they convert? What day of the week they are likely to convert, etc. We checked dozens of Analytics tools out there and found nothing that gave us what we were looking for. With part of the tools you could work hard to get a single statistical perspective. But we wanted to see many perspectives and to really understand the ‘digital persona’ of our visitors. We then understood that we will need to do it ourselves, and Zoom Analytics was born (initially as XY Analytics).

Actionable insights to boost conversion rate

Boost conversion rate using actionable insights and targeted campaigns

Started With Conversion Analytics And BI Engine

When we started the private beta we had a conversion-focused Web Analytics tool with embedded BI Engine. The Analytics let you easily see conversion of any cohort compared to other similar cohorts. The BI engine analyzed all the website data and provided Actionable Insights on the website goals and visitors – identifying visitor segments that have high conversion or low conversion; cohorts that are likely to bounce and all kinds of Actionable Insights.

The beta customers loved the plain-English insights but we understood that something is still missing:  OK, so now you know that visitors coming from Spain have low conversion;  or that during the weekend you have many visitors but they don’t convert well. But what can you do about those bouncing visitors?

Added Inbound Real-Time Campaigns

That’s when we added the 3rd part of our package – the real-time campaigns. We let you target specific visitor segments with a custom offer using popups. Now you can target those visitors from Spain that don’t convert well with a custom message in Spanish,if they haven’t converted already.

At this point Zoom Analytics has a comprehensive solution for the Marketer and Business Owner: Conversion-Focused Web Analytics, BI Engine and Real-Time Inbound Campaigns.

We now take you From Data => To Insights => To Actions.

We invite you to join the journey and affect the way we are going – we are tuned to our customers.