Tag Archives: re-targeting

8 Ways Inbound Targeted Campaigns Can Boost Your Conversion Rates

The primary difference between a website that does not perform well and one that is effective and is sales-focused, is the ability it has to turn an anonymous website visitor into a qualified sales lead. When it comes to conversion rates, the goal to increasing them is to ensure that your visitor’s attention is focused on what you want her to do and then provide encouragement so that she takes the desired action. If you have already developed an inbound targeted campaign – congratulations. Now you have to take steps to ensure that visitors actually convert.

Inbound targeted campaigns are a great way to boost conversion rate by showing tailored messages to existing visitors.

Here are eight ways that you can use your inbound targeted campaigns to boost your overall website conversion rates.

Number 1: Incentives for Non-Buying Visitors

If you have an e-commerce store, chances are that you are all too familiar with customers bouncing away before completing their purchase. Before you allow a customer to exit, you should ensure that some type of incentive is offered in an effort to get him/her to reconsider leaving. This may be an incentive such as free shipping or a discount on a purchase. The main goal will be to gather her email address so that you can communicate with her later and to try and encourage the sale. Even if the visitor decides not to make the purchase at that time, having collected her contact information gives you the ability to contact the potential customer, reminding her of why she visited your site in the first place.

Number 2: Provide Valuable Content

When you have searchable, valuable content on your site, you can feel confident that visitors will want to see what you have to say. Problem is that visitors are likely not to see much of your great content. A targeted campaign can offer them additional content that is relevant to their on-site behavior. For example a visitor who visited the “Laptop” area of an e-commerce site can get an offer to read the article “How to choose a laptop” in the website’s blog. If you are using Zoom Analytics it can done by adding the rule “Pages visited” to identify the visitors who saw pages in the “Laptop” segment.

You may also take this a step further. In addition to providing valuable information on your site, recommend other content that is similar to what you have published. Doing this will also likely provide you with link backs from the sites you are linking too, ultimately leading to more page views. The more people that visit, the higher likelihood that these individuals will become customers and complete the conversion process. Note that when providing outbound links you should always open the link in a new tab (mark “open in new window” checkbox).

Targeted inbound campaigns

Targeted inbound campaigns

Number 3: Lead Generation

When you have an effective inbound campaign for your website, you are much more likely to receive quality leads. When visitors become engaged and interested in what you have to offer, they will be much more willing to leave their contact information. This provides the opportunity to contact them at later times, offering additional products or services that they have expressed interest in in the past. If in-page forms didn’t capture the lead then be sure to show a targeted exit-intent popup before they leave. Make sure to exclude visitors who have already left their details before.

The key to gaining a quality lead is not allowing it to go cold. You have to keep visitors interested and engaged by regularly sending information regarding how you are different, what you have to offer and the benefits of your services or products.

Number 4: Create and Distribute a Newsletter

While getting targeted traffic can take time, when you have a successful inbound campaign, visitors and traffic you receive should not be ignored. If these individuals are not offered any type of new information, chances are they will not continue to be engaged. Creating and distributing a monthly or even weekly newsletter is a great way to keep them engaged while offering information about what is going on with your website. This can include new developments, new products or even some type of incentive to come back and make a purchase. The key is to offer value to these individuals that will keep them interested in what you have to offer.

Number 5: Implement Social Media

Once you have gotten visitors to your page, you need to keep them interested. What is one of the biggest, time consuming activities that virtually everyone participates in each day? That would be social media, of course. When you have visitors on your site, ask them to visit or like your social media presences. Be sure that you do not overly request this, and once they have liked your page, you no longer ask. Once they like your social media pages, you can provide further incentives and information that will increase the odds that they will convert.

Number 6: Utilize Re-Marketing Strategies In-Site

There is no question that re-targeting is a marketing effort that you should already use. However, rather than just off-site re-targeting, utilize the benefits of in-site re-targeting as well. This is when you pinpoint the interest that a certain visitor has and then utilize greeting bars or call-to-actions that highlight that product, service or other interest that a visitor may have. This is one of the most effective ways to ensure that a visitor actually converts. When a visitor receives a customized message, she will feel special and important, which will make her much more likely to make an actual purchase. Custom targeting like this can also be used on days that are determined to be more profitable for your website.

Number 7: New Visitor verses Returning Visitor Incentives

It may be a good idea to offer different incentives for new visitors versus returning visitors. Why? The answer is simple. When new visitors come to your site and see an incentive, if it did not get them to convert the first time, chances are it won’t work any other time that they visit, either. This means you need to have a set of different incentives for those returning to your site. While new visitors can all be presented with the same incentive, when they come back, it is for a reason and you need to show your uniqueness and what really sets you apart from the competition.

Number 8: Consider Different Sign-Up Processes for Desktop vs. Mobile Visitors

When people are using mobile devices to visit your website, chances are that they are not going to want to spend much time filling out forms. This means that you need a simple opt-in process for users that are on their mobile devices. Once you capture email addresses, you will be able to send additional messages reminding visitors to opt in for other information later on, when they are on their desktop or laptop. In addition to having an easy process for “opting-in” you should also be sure that you have a mobile optimized site. This will make browsing what you have to offer much easier, giving you a better chance of converting visitors.

When it comes to getting visitors to your website to convert it takes time and effort. One of the most difficult parts is creating the targeted campaign to begin with so make sure you use a dedicated tool that can make it simpler. Once this is completed, making the most of it is essential if you want to see real conversions – and profits – from your website. Using the tips here you can increase the conversions you have on your site, which will make your efforts worthwhile. There is no reason to let your time and money go to waste when it comes to your website. You have to make your value apparent by targeting your customers in ways that will appeal to them. Keeping this in mind will help you remain relevant to your customers and keep them coming back time and time again to see what new things you have to offer.

Zoom Analytics is out of private Beta

Who would have thought that during the private beta we’d track more than 60,000,000 events, generate more than 10,000 insights and activate more than 20,000 targeted campaigns? and the numbers keep going up!

A few weeks ago we finished our 6-months private-beta.

We learned a lot from our beta customers and the product has taken a great leap forward during that period.

We think now is a good time to recap.

No Tool Had Good & Simple Conversion Analysis

The journey started more than a year and a half ago – while working on another project we couldn’t find a Web Analytics tool that gave us what we wanted – that lets us easily understand who are the visitors that interest us most. We wanted statistical information about those visitors. We had tools that showed us the exact people that converted. But we wanted a statistical overview of those good (and ‘bad’) visitors. Where do the visitors with high conversion rate come from? what do they do on the website before they convert? What day of the week they are likely to convert, etc. We checked dozens of Analytics tools out there and found nothing that gave us what we were looking for. With part of the tools you could work hard to get a single statistical perspective. But we wanted to see many perspectives and to really understand the ‘digital persona’ of our visitors. We then understood that we will need to do it ourselves, and Zoom Analytics was born (initially as XY Analytics).

Actionable insights to boost conversion rate

Boost conversion rate using actionable insights and targeted campaigns

Started With Conversion Analytics And BI Engine

When we started the private beta we had a conversion-focused Web Analytics tool with embedded BI Engine. The Analytics let you easily see conversion of any cohort compared to other similar cohorts. The BI engine analyzed all the website data and provided Actionable Insights on the website goals and visitors – identifying visitor segments that have high conversion or low conversion; cohorts that are likely to bounce and all kinds of Actionable Insights.

The beta customers loved the plain-English insights but we understood that something is still missing:  OK, so now you know that visitors coming from Spain have low conversion;  or that during the weekend you have many visitors but they don’t convert well. But what can you do about those bouncing visitors?

Added Inbound Real-Time Campaigns

That’s when we added the 3rd part of our package – the real-time campaigns. We let you target specific visitor segments with a custom offer using popups. Now you can target those visitors from Spain that don’t convert well with a custom message in Spanish,if they haven’t converted already.

At this point Zoom Analytics has a comprehensive solution for the Marketer and Business Owner: Conversion-Focused Web Analytics, BI Engine and Real-Time Inbound Campaigns.

We now take you From Data => To Insights => To Actions.

We invite you to join the journey and affect the way we are going – we are tuned to our customers.