Tag Archives: website conversion

8 Ways Inbound Targeted Campaigns Can Boost Your Conversion Rates

The primary difference between a website that does not perform well and one that is effective and is sales-focused, is the ability it has to turn an anonymous website visitor into a qualified sales lead. When it comes to conversion rates, the goal to increasing them is to ensure that your visitor’s attention is focused on what you want her to do and then provide encouragement so that she takes the desired action. If you have already developed an inbound targeted campaign – congratulations. Now you have to take steps to ensure that visitors actually convert.

Inbound targeted campaigns are a great way to boost conversion rate by showing tailored messages to existing visitors.

Here are eight ways that you can use your inbound targeted campaigns to boost your overall website conversion rates.

Number 1: Incentives for Non-Buying Visitors

If you have an e-commerce store, chances are that you are all too familiar with customers bouncing away before completing their purchase. Before you allow a customer to exit, you should ensure that some type of incentive is offered in an effort to get him/her to reconsider leaving. This may be an incentive such as free shipping or a discount on a purchase. The main goal will be to gather her email address so that you can communicate with her later and to try and encourage the sale. Even if the visitor decides not to make the purchase at that time, having collected her contact information gives you the ability to contact the potential customer, reminding her of why she visited your site in the first place.

Number 2: Provide Valuable Content

When you have searchable, valuable content on your site, you can feel confident that visitors will want to see what you have to say. Problem is that visitors are likely not to see much of your great content. A targeted campaign can offer them additional content that is relevant to their on-site behavior. For example a visitor who visited the “Laptop” area of an e-commerce site can get an offer to read the article “How to choose a laptop” in the website’s blog. If you are using Zoom Analytics it can done by adding the rule “Pages visited” to identify the visitors who saw pages in the “Laptop” segment.

You may also take this a step further. In addition to providing valuable information on your site, recommend other content that is similar to what you have published. Doing this will also likely provide you with link backs from the sites you are linking too, ultimately leading to more page views. The more people that visit, the higher likelihood that these individuals will become customers and complete the conversion process. Note that when providing outbound links you should always open the link in a new tab (mark “open in new window” checkbox).

Targeted inbound campaigns

Targeted inbound campaigns

Number 3: Lead Generation

When you have an effective inbound campaign for your website, you are much more likely to receive quality leads. When visitors become engaged and interested in what you have to offer, they will be much more willing to leave their contact information. This provides the opportunity to contact them at later times, offering additional products or services that they have expressed interest in in the past. If in-page forms didn’t capture the lead then be sure to show a targeted exit-intent popup before they leave. Make sure to exclude visitors who have already left their details before.

The key to gaining a quality lead is not allowing it to go cold. You have to keep visitors interested and engaged by regularly sending information regarding how you are different, what you have to offer and the benefits of your services or products.

Number 4: Create and Distribute a Newsletter

While getting targeted traffic can take time, when you have a successful inbound campaign, visitors and traffic you receive should not be ignored. If these individuals are not offered any type of new information, chances are they will not continue to be engaged. Creating and distributing a monthly or even weekly newsletter is a great way to keep them engaged while offering information about what is going on with your website. This can include new developments, new products or even some type of incentive to come back and make a purchase. The key is to offer value to these individuals that will keep them interested in what you have to offer.

Number 5: Implement Social Media

Once you have gotten visitors to your page, you need to keep them interested. What is one of the biggest, time consuming activities that virtually everyone participates in each day? That would be social media, of course. When you have visitors on your site, ask them to visit or like your social media presences. Be sure that you do not overly request this, and once they have liked your page, you no longer ask. Once they like your social media pages, you can provide further incentives and information that will increase the odds that they will convert.

Number 6: Utilize Re-Marketing Strategies In-Site

There is no question that re-targeting is a marketing effort that you should already use. However, rather than just off-site re-targeting, utilize the benefits of in-site re-targeting as well. This is when you pinpoint the interest that a certain visitor has and then utilize greeting bars or call-to-actions that highlight that product, service or other interest that a visitor may have. This is one of the most effective ways to ensure that a visitor actually converts. When a visitor receives a customized message, she will feel special and important, which will make her much more likely to make an actual purchase. Custom targeting like this can also be used on days that are determined to be more profitable for your website.

Number 7: New Visitor verses Returning Visitor Incentives

It may be a good idea to offer different incentives for new visitors versus returning visitors. Why? The answer is simple. When new visitors come to your site and see an incentive, if it did not get them to convert the first time, chances are it won’t work any other time that they visit, either. This means you need to have a set of different incentives for those returning to your site. While new visitors can all be presented with the same incentive, when they come back, it is for a reason and you need to show your uniqueness and what really sets you apart from the competition.

Number 8: Consider Different Sign-Up Processes for Desktop vs. Mobile Visitors

When people are using mobile devices to visit your website, chances are that they are not going to want to spend much time filling out forms. This means that you need a simple opt-in process for users that are on their mobile devices. Once you capture email addresses, you will be able to send additional messages reminding visitors to opt in for other information later on, when they are on their desktop or laptop. In addition to having an easy process for “opting-in” you should also be sure that you have a mobile optimized site. This will make browsing what you have to offer much easier, giving you a better chance of converting visitors.

When it comes to getting visitors to your website to convert it takes time and effort. One of the most difficult parts is creating the targeted campaign to begin with so make sure you use a dedicated tool that can make it simpler. Once this is completed, making the most of it is essential if you want to see real conversions – and profits – from your website. Using the tips here you can increase the conversions you have on your site, which will make your efforts worthwhile. There is no reason to let your time and money go to waste when it comes to your website. You have to make your value apparent by targeting your customers in ways that will appeal to them. Keeping this in mind will help you remain relevant to your customers and keep them coming back time and time again to see what new things you have to offer.

Website Visitor Conversion Rate Definition

Website Conversion Rates, SEO and Website Optimization have become overwhelming for many business owners. The pressure to attract traffic and unique visitors weighs on the minds of many, but website traffic alone is not enough. Companies are incorporating conversion strategies and measuring conversion rates.

What Is Visitor Conversion Rate?

A conversion rate or “visitor conversion rate” is a term used to define the percentage of website visitors who are “converted” from passive visitors into active visitors. It is the percentage of users who take a desired action. Passive visitors will read through your content and then leave. That’s it. Those who are converted into active visitors will either buy your product, sign up for your newsletter, sign up for your course, or click on links that you request. Converted visitors can be seen as visitors who achieve your website goals. When tracking visitors to your site, it is important to track the number of visitors separately from the conversion rates so that you can monitor your true website performance. Pure number of visitors, without conversion rate can hide the real picture.  The percentage of visitors who took action on your site is the conversion rate. If out of 100 visitors per day, two people were converted into active visitors by purchasing your product for example, then your daily conversion rate is 2%.

visitor-website conversion

Visitor website conversion

How to Rank Visitors

The most important thing is to remain consistent when analyzing your converted customers. You will have repeat visitors who may continue to purchase your product and therefore increase your conversion rate. But then you might also track your conversion rate based on unique visitors. It is okay to analyze both sectors, but it is critical that you separate the data in order to have true numbers. If all of your conversion rates come from repeat clients, then you must re-strategize your social media and marketing plans.

Frequency of Conversion Rate Analysis

This schedule will differ from company to company, but there are some guidelines. If you measure your conversion rates weekly, you may not obtain true numbers. If you measure your conversion rates once or twice a year, you won’t be able to correct issues since you won’t see conversion rates drop. The ideal frequency for monitoring conversion rates is monthly, but may vary depending on the nature of your business and number of website visitors. This will provide enough data in order to track your peak business times and catch low conversion rates in a reasonable period.

Why Conversion Rates are Important

Conversion rates are the single most important indicator of your websites’ performance. If your conversion rates are low, then you must analyze what went wrong. If you have a new website and conversion rates are just not increasing, then you may want to review not only your marketing campaign, but also your web site’s design. Is your design easy to navigate? Is it clear and concise? Does it have enough white space so that it doesn’t look busy and cluttered? These are areas that you will need to consider.

Tips on Improving Conversion Rates

• Publish unique content

• Have a clear message

• Offer free trials

• Provide a fair return policy

• Throw in a free reward for conversions

• Have a clean website design

• Ensure that your user interface is easy to navigate